Fontsmith

Cheeky and irreverent typography studio, Fontsmith, commissioned us to craft a new online showcase for the growing family of Fontsmith products.

We aimed to represent the type foundry honestly, who often describe their fonts as if they were living people. Mock personal ads were created to convey the tongue in cheek attitude of the studio while at the same time underlining the quality of the product.

“Our fonts are professional, well designed, and have lots of personality” says Jason Smith, Fontsmith’s Director. “The web site reflects this.”

The new site also delivers important technical innovations. These include direct font download and licensing, a Flash-based type auditioning system and secure client login space.